Tuesday, May 4, 2010
Pejamajo Cafe & New Harvest Coffee Roasters
We blind tasted our current Pejamajo blends today and learned a great deal about not only organic blends and fair trade...but what we found to be the most important was a direct sourcing program. Lets face it getting certified organic or even finding a fair trade product is getting easier to do and as much as I am glad to see this becoming main stream it also leaves you to wonder about the certification process, is it getting easier? If big box stores now carry a "cheap" certified organic and fair trade blend...where is the quality.
With direct sourcing New Harvest is out sourcing beans direct from small & large family run farms across the globe, focusing their energy on finding the highest quality coffee beans in the world. Hand in hand with this comes most likely an organic product being purchased using fair trade and sustainable practices....so you get the best of all worlds.
One of the most exciting things we spoke about today was a trip this coming winter New Harvest is making to Guatemala ( where I was born) to search out new farms that could very well end up growing coffee for us at Pejamajo. The connection between Pejamajo and the farm will be the most direct connection you can find, farmer to roaster to our cafes. There was even talk about the possible opportunity for us to actually get the opportunity to go and visit the very farms and meet the very farmers who will be growing our coffee.
Click here to learn how to care and handle your coffee properly